![]() But ultimately, he’s found that it’s better to be “mindful that things always take much longer than expected.” If you’re looking for some motivation, follow Farzad’s lead and follow your passion, but also be patient because good things really do take time to happen.Whether you’re bringing on summer interns or adding new employees, the need for physical distancing during the COVID-19 pandemic dictates a transition to remote onboarding. It’s hard to be patient when you’re trying to start a new company that will revolutionize the content marketing world. It’s advice that Farzad has struggled with at times, and most hard-working people can probably relate to the struggle of waiting to see the results of your effort. Simply, it’s that: “The good things always take time.” One of the best pieces of advice Farzad ever received was from his mentor, and partner in co-founding Respona, Payman Taei. He also loves to have adventures and especially loves to travel and learn about new cultures. But, weekends are intentionally kept completely work free, so he can relax. Meaning, when he’s at work, he strives to be 100% focused on the task at hand. Overall, Farzad balances work and personal life with a work hard play hard mentality. He also manages all three of his email accounts inside Shift. In addition to Todoist, the rest of the apps that make up Farzad’s daily workflow include Pipedrive, Jira, Mixmax, Respona, Zendesk, Visme, all of which he uses inside Shift. Putting tasks into Todoist helps Farzad commit to getting things done by the end of the day and also helps him stay focused on what truly needs to get done. Either the evening before or on the morning of his work day he likes to make a list of all his tasks in Todoist. That would have cost them millions in paid ads to bring in the same amount of traffic, which is obviously an impossible strategy.ĭay to day, Farzad likes to stick to a routine to eliminate distractions and make sure his schedule is efficient. Today, Visme is able to bring in millions of online visitors-all through content marketing. According to Farzad, this is a much more sustainable long term marketing strategy than paid ads. By gaining backlinks from other authoritative websites, Respona will help increase your site’s ranking in Google, which is a crucial factor in driving traffic to your website. At this point you’ll want Respona as it will help automate the process of getting more sites to add backlinks to your content. Next, you need to build backlinks that lead to your high-quality content from other websites. Those high-quality content pieces need to contain links to your landing pages or “money pages” that will encourage sign-ups and downloads. First, you need to have high-quality content on your website as a critical touchpoint for customers and to drive traffic to your site. Here’s Farzad’s content marketing system. While working at Visme, Farzad and his team found that for marketing their product: “The only channel that we’ve found to be truly effective, and has been for decades, is content and SEO.” Second, it works by automating the outreach process for backlink requests as well as sending pitches to gain press coverage for your brand. First, Respona helps you find the right people to contact to ask for backlinks to your blog posts and landing pages to drive organic traffic. Respona is an all-in-one digital public relations and link building app that’s a must-have tool for content marketers. Today, Respona is at the forefront of the future of content marketing. He co-founded with Visme’s founder Payman Taei. As he grew his career with Visme, he realized the way they were driving organic traffic to their website had a lot of room for improvement. In fact, he was the company’s first-ever full-time marketing hire. In Farzad’s case, his internship led to a full-time job at Visme. Sometimes, an internship can lead to the career of your dreams. How Farzad Rashidi went from a Visme intern to co-founding spin-off company Responaįarzad Rashidi’s first experience in the world of marketing was as a college intern for the visual content creations app Visme. ![]()
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